On May 16-17, the International Scientific and Practical Conference “Modern Challenges of Management and Marketing Development in the Context of European Integration” was held to mark the 150th anniversary of the Ukrainian National Forestry University. The initiator and organizer is the Department of Management and Marketing of the Educational and Research Institute of Environmental Economics and Management.

Fellow scientists from many higher education institutions both in Ukraine and abroad, as well as representatives of interregional departments and associations, in particular from: Ivan Franko National University of Lviv, Lviv Polytechnic National University, Odesa Polytechnic National University, Odesa National Economic University, Lesya Ukrainka Volyn National University, National Transport University, Zhytomyr Polytechnic State University, Kharkiv National Automobile and Highway University, Western Interregional Forestry and Hunting Administration, Kyiv Polytechnic Institute, and others.

The conference “Modern Challenges of Management and Marketing Development in the Context of European Integration” was opened by Volodymyr Zahorskyi, Corresponding Member of the National Academy of Sciences of Ukraine, Doctor of Economics, Professor, Rector of the Ukrainian National Forestry University, who emphasized the importance of consolidating the efforts of scientists and practitioners. The conference included a roundtable discussion on “Teaching and Learning Sustainable Development to Meet the Needs and Requirements of Economic Sectors” and a plenary session. Vasyl Lavnyi, Doctor of Agricultural Sciences, Professor, Vice-Rector for Research; Mykola Matveev, PhD, Associate Professor, Director of the Educational and Research Institute of Environmental Economics and Management; Olena Maksymets, PhD, Associate Professor, Head of the Department of Management and Marketing, and invited guests delivered welcoming speeches.

The reports of the plenary session of the conference were interesting and relevant, discussing the following issues: peacebuilding in the context of key concepts of public administration; ecological and economic principles of sustainable forestry in Ukraine; innovative approaches to the development of educational programs in the period of post-war reconstruction; the fundamental value of university strategies; ecosystem services; a systematic approach to improving educational programs following the goals of sustainable development.

To effectively develop recommendations, the participants of the scientific and practical conference were divided into sections, namely

SECTION 1. PROBLEMS AND PROSPECTS OF DEVELOPMENT OF MANAGEMENT AND MARKETING THEORY IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

Moderators: PhD in Economics, Associate Professor Mykola Matveev; PhD in Economics, Associate Professor Natalia Nalyvaiko

SECTION 2. CHALLENGES AND PROSPECTS FOR THE DEVELOPMENT OF PUBLIC ADMINISTRATION AND EDUCATION IN THE CONDITIONS OF WAR AND IN THE POST-WAR PERIOD

Moderators: Doctor of Public Administration, Professor Nadiia Kalashnyk; PhD in Economics, Senior Lecturer Oleksandr Chopyk

SECTION 3. MANAGEMENT OF ECONOMIC SECTORS DEVELOPMENT ON THE BASIS OF SUSTAINABLE DEVELOPMENT

Moderators: PhD in Economics, Associate Professor Ivan Didovych; PhD in Economics, Associate Professor Yuriy Muravyov

SECTION 4. MARKETING, FINANCE, LOGISTICS AND BUSINESS COMMUNICATIONS IN THE CONTEXT OF DIGITALIZATION OF THE COUNTRY'S ECONOMY

Moderators: PhD in Economics, Associate Professor Evelina Kulchytska; Senior Lecturer Tetiana Vaidanych